Bill Colbert

Bill Colbert is the Founder and CEO of Treetop Growth Strategy. When he's not helping clients acquire customers, he's asking for help, with finding his tee shot. Or watching an NBA game.
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Recent Posts

HubSpot Onboarding: What To Expect To Accomplish In 30 And 60 Days?

Posted by Bill Colbert on May 25, 2022 2:08:51 PM

With over 56,500 customers in over 100 countries, HubSpot has become the leading growth platform for digital marketers. 

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What is Inbound Marketing?

Posted by Bill Colbert on May 11, 2022 3:00:53 PM

“What is inbound marketing?”


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Why Go HubSpot? It’s The Time To Elevate Your Business

Posted by Bill Colbert on May 11, 2022 11:27:07 AM

If you have been looking around for marketing software or CRM, you have probably heard of HubSpot already. It isn’t just a CRM platform but one of the most powerful inbound marketing and sales engines globally. 

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Lead Mining for B2B Leads - How to Find Contacts

Posted by Bill Colbert on Apr 9, 2022 5:19:30 AM

B2B lead mining doesn’t have to be overwhelming. It is all about building a comprehensive list of valuable B2B contacts that will likely purchase your services and products. If you don’t build or create a B2B contact list, you will have no clue about your prospective clients. Also, you will have no idea who you should target, who you should contact, and who your potential prospects are.

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Topics: b2b lead generation

How To Use Hubspot To Improve Your SEO

Posted by Bill Colbert on Apr 9, 2022 5:17:34 AM

To understand how HubSpot uses blogs to rank high in SERPs (Search Engine Results Pages), we first need to understand why blogs are often very useful for SEO. Hubspot can help you optimize your website for the right keywords, improve your search engine rankings, and track your competitors. HubSpot supports your website's SEO process through its internal tools in every area where you create content such as blog posts.

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Content Offers - B2B Lead Generation: Capture Leads from Your Traffic

Posted by Bill Colbert on Apr 9, 2022 4:54:44 AM

While a well-designed website can attract visitors, it may not necessarily generate quality B2B leads to convert into potential customers. You must employ the right tactics to attract traffic and convert leads into customers to grow your business.

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4 Conversion Rate Optimization Tips to Improve B2B Leads Generation

Posted by Bill Colbert on Apr 9, 2022 4:46:48 AM

Lead generation is vital for B2B marketers. Keep in mind that your target customers require more convincing when it is about selling your products to them. That is why you need to generate high-quality leads and nurture them to get more customers/clients for B2B business.

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The Anatomy of a High Converting Content Offer in B2B Lead Generation

Posted by Bill Colbert on Mar 7, 2022 9:19:24 AM

Content marketing is a proven commodity in 2022, but if you wanted to make something in an afternoon, what would be your go to option. Good question. There's no shortage of options, but there are a few commonalities to evaluate before deciding how to press forward. 

The Object In the Offer

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7 Elements to a Well-Optimized Paid Search Marketing Account

Posted by Bill Colbert on Apr 22, 2019 8:22:09 PM

It seems simple but there are a lot of little nuances to a well-optimized Adwords account that's going to deliver roi for your business. I'll take you through them now.

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Components of an Effective Testimonial Video

Posted by Bill Colbert on Jul 23, 2018 10:51:23 AM

A testimonial video is the perfect way to share your customers’ stories with the world. Testimonial videos give your prospects a glimpse into the honest opinion of someone like them and what they think of your business. If you think you’ve done a great job with a particular client, you may ask them to leave you a review on a site like Google or TripAdvisor. These kinds of testimonials are great for snippets of praise and are best used on shorter term projects. If you’ve been working with a client on a big project for several weeks or months, a testimonial video can provide a larger picture from start to finish.

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Topics: Content Marketing Agency, content marketing strategy, Technology


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