What is local SEO, and why do gyms need it?
Local SEO is a method of increasing visibility for businesses in local searches, mainly related to the service or product they offer. For gyms, this means optimizing their online presence so they can be found when people search for terms such as "gym near me," "workout classes," and more. Local SEO helps gyms reach new customers and grow their business by targeting potential customers already looking for what they offer. It also increases awareness of the gym brand in the local area through higher visibility on maps, directories, and search engine results pages (SERPs).