Bill Colbert

Bill Colbert is the Founder and CEO of Treetop Growth Strategy. When he's not helping clients acquire customers, he's asking for help, with finding his tee shot. Or watching an NBA game.
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Recent Posts

Local SEO for Gyms: Your Most Pressing Questions Answered

Posted by Bill Colbert on Jan 13, 2023 9:57:29 PM

What is local SEO, and why do gyms need it?

Local SEO is a method of increasing visibility for businesses in local searches, mainly related to the service or product they offer. For gyms, this means optimizing their online presence so they can be found when people search for terms such as "gym near me," "workout classes," and more. Local SEO helps gyms reach new customers and grow their business by targeting potential customers already looking for what they offer. It also increases awareness of the gym brand in the local area through higher visibility on maps, directories, and search engine results pages (SERPs).

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Topics: Gym Marketing

Omnisend vs Klaviyo: My Surprising Review of Email Marketing Software

Posted by Bill Colbert on Jan 4, 2023 5:53:15 PM

I didn't think I would ever use an alternative software for my e-commerce email marketing. Klaviyo is so well-regarded and the industry default if you use Shopify, which I have for several years. It's relative ease of use and ubiquitous, universally accepted availability, not to mention it's easy Shopify integration made it the default go-to email marketing software if you were in DTC ecommerce.

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Topics: DTC

SEO For Gyms

Posted by Bill Colbert on Oct 27, 2022 1:19:10 AM

Business models for fitness centers and gyms worldwide are evolving rapidly as marketers tailor their strategies to meet changing customer needs. 

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Topics: SEO

Which Online Business Courses Should You Be Taking In 2022?

Posted by Bill Colbert on Oct 21, 2022 9:09:34 PM

Understanding the foundations of running a business is the first step to becoming a successful manager, CEO, CFO, and entrepreneur. 

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The Anatomy of Cold Emails That Convert – Business Development for Small Agencies

Posted by Bill Colbert on Sep 28, 2022 10:12:58 PM

Are you a marketing contractor looking to build a career as independently employed and who wants to work with a handful of brands? Or, are you a small agency looking to find your client but unsure how to start? I have the solution for you. This article shows how to do so. 

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Topics: lead nurturing, email template, email marketing

What To Consider When Selecting An Email Template From The Hubspot Marketplace

Posted by Bill Colbert on Jul 15, 2022 12:17:27 AM

A marketer's schedule is so jam-packed that coming up with new email designs every day isn't an achievable task. 

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Topics: lead nurturing, lead generation, email template, email marketing

Overview Of HubSpot Deals Board - What To Be Sure To Keep Track Of

Posted by Bill Colbert on Jul 15, 2022 12:04:15 AM

Managing a business is no easy feat since uncertainties and roadblocks exist everywhere. This is why it’s essential to have a proper sales process in place to help businesses scale and reach their full potential.

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Topics: content marketing strategy, HubSpot Deals Board, HubSpot, sales lead

How To Use HubSpot Workflows To Assign A Contact Owner For Your B2B Sales Team

Posted by Bill Colbert on Jul 14, 2022 11:57:41 PM

Do you run a B2B business? Are long sales cycles taking a toll on your operations? Want a quick and reliable fix for painfully extended sales cycles? 

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Topics: B2B, sales team, HubSpot Workflows

HubSpot Onboarding

Posted by Bill Colbert on Jul 7, 2022 1:40:34 AM

HubSpot Plans

HubSpot is one of the most well-known CRM tools. It works globally and has more than 113,000 users. It offers a variety of plans for all kinds of users.

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Topics: Content Marketing Agency, b2b lead generation, Customer Acquisition, HubSpot Onboarding

HubSpot Sequences: A Profound B2B Lead Generation Tool

Posted by Bill Colbert on Jun 24, 2022 11:16:28 PM

Lead generation is one of the most important parts of any B2B sales strategy. Reaching out to contacts on social media can be helpful, but there is a lot of work wrapped up in finding good leads.

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Topics: b2b lead generation


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