Bill Colbert

Bill Colbert is the Founder and CEO of Treetop Growth Strategy. When he's not helping clients acquire customers, he's asking for help, with finding his tee shot. Or watching an NBA game.
Find me on:

Recent Posts

How To Use Hubspot To Improve Your SEO

Posted by Bill Colbert on Apr 9, 2022 5:17:34 AM

To understand how HubSpot uses blogs to rank high in SERPs (Search Engine Results Pages), we first need to understand why blogs are often very useful for SEO. Hubspot can help you optimize your website for the right keywords, improve your search engine rankings, and track your competitors. HubSpot supports your website's SEO process through its internal tools in every area where you create content such as blog posts.

Read More

Content Offers - B2B Lead Generation: Capture Leads from Your Traffic

Posted by Bill Colbert on Apr 9, 2022 4:54:44 AM

While a well-designed website can attract visitors, it may not necessarily generate quality B2B leads to convert into potential customers. You must employ the right tactics to attract traffic and convert leads into customers to grow your business.

Read More

4 Conversion Rate Optimization Tips to Improve B2B Leads Generation

Posted by Bill Colbert on Apr 9, 2022 4:46:48 AM

Lead generation is vital for B2B marketers. Keep in mind that your target customers require more convincing when it is about selling your products to them. That is why you need to generate high-quality leads and nurture them to get more customers/clients for B2B business.

Read More

The Anatomy of a High Converting Content Offer in B2B Lead Generation

Posted by Bill Colbert on Mar 7, 2022 9:19:24 AM

Content marketing is a proven commodity in 2022, but if you wanted to make something in an afternoon, what would be your go to option. Good question. There's no shortage of options, but there are a few commonalities to evaluate before deciding how to press forward. 


The Object In the Offer

Read More

7 Elements to a Well-Optimized Paid Search Marketing Account

Posted by Bill Colbert on Apr 22, 2019 8:22:09 PM

It seems simple but there are a lot of little nuances to a well-optimized Adwords account that's going to deliver roi for your business. I'll take you through them now.

Read More

Components of an Effective Testimonial Video

Posted by Bill Colbert on Jul 23, 2018 10:51:23 AM

A testimonial video is the perfect way to share your customers’ stories with the world. Testimonial videos give your prospects a glimpse into the honest opinion of someone like them and what they think of your business. If you think you’ve done a great job with a particular client, you may ask them to leave you a review on a site like Google or TripAdvisor. These kinds of testimonials are great for snippets of praise and are best used on shorter term projects. If you’ve been working with a client on a big project for several weeks or months, a testimonial video can provide a larger picture from start to finish.

Read More

Topics: Content Marketing Agency, content marketing strategy, Technology

How to do Keyword Research for a Content Marketing Plan

Posted by Bill Colbert on Jul 20, 2018 2:07:16 PM

Keyword research is one of the most valuable and vital aspects of marketing you can do for your company.

Read More

Topics: Content Marketing Agency

How to Use Facebook Live Video for Lead Generation

Posted by Bill Colbert on Jul 19, 2018 10:10:22 AM

Facebook Live is a great tool for marketers and online companies to promote their products and increase brand awareness. Facebook Live combines the excitement of live streaming with the ability to network via social media. It also acts as a great way to catch the interest of your audience through a visual medium and an effect message sharing platform. A great part about using Facebook Live for marketing is that your followers can help create brand awareness by sharing your live videos to their friends and family. Facebook Live is also an effective tool for generating leads. Here are five ways that you can start using Facebook Live videos today to boost your lead generation efforts.

Read More

Topics: Customer Acquisition

How to Use In-Person Events To Drive New Customer Activations

Posted by Bill Colbert on Jul 18, 2018 9:37:41 AM

Even in the digital technology-driven age we live in, there is still a place for in-person marketing. Whether it’s a networking event, an industry conference, or a trade show, in-person events are a great opportunity to increase brand awareness and drive new customer activations. When you’re at an in-person event, there is an art to taking off your salesperson hat and connecting with your customers on a human level. This is something that is more difficult to do through online avenues like email and social media. Taking advantage of being present at in-person events and using your people skills to generate meaningful connections can lead to an increase in new customers. The key to creating a successful lead generation strategy is to be prepared for all three stages of the event—before, during, and after.

Read More

Facebook Lead Generation for Gyms & Health Clubs

Posted by Bill Colbert on Jul 17, 2018 11:47:02 AM

Lead generation should be an essential part of your health club’s marketing strategy. By generating leads, you can start marketing towards an audience that has shown interest in your club. Facebook lead generation can mean higher conversion rates and increased sales for your gym. But how do you do it? There are many avenues to go down when it comes to lead generation, but Facebook’s user friendly backend has made lead generation accessible to even the most unexperienced gym owners. Keep reading for tips on creating successful Facebook lead generation campaigns.

Read More

 

300 to 18,000