From first touch to retained customer — I own marketing, sales, and customer success as one connected revenue engine.
Revenue Loop
— The Challenge
Marketing generates leads. Sales tries to close them. CS deals with what's left. No alignment. No ownership. Growth stalls.
I don't optimize pieces. I build and run the entire system.
Growth comes from how functions work together — not how hard each one works alone.
Positioning, demand generation, architecture, competitive positioning, brand narrative
Conversion systems, deal velocity, pipeline management
Onboarding, activation, retention, expansion revenue
When these three run as one system, revenue compounds.
01
Map the full lifecycle. Find where revenue leaks.
02
Identify the highest-impact constraint.
03
Hands-on implementation across all three functions.
04
Double down on what drives revenue. Cut the rest.
Capabilities
ICP definition, messaging architecture, competitive positioning, brand narrative
Demand gen, outbound systems, deal results, CRM architecture, lead scoring
Dashboards, automations, attribution, closed-loop reporting, ops infrastructure
Onboarding activation, churn prediction, expansion playbooks, NPS-to-revenue loops
Fit Check
If you want someone to run campaigns, this isn't it.
If you want someone to own revenue, let's talk.
The Operator
Most GTM leaders specialize in one function. I've operated across all three and built the systems that connect them.
— AI-Native
I design AI-native systems across the lifecycle — from prospecting to follow-up to retention. More output. Better conversion. Less headcount dependency.
Inconsistent growth isn't bad luck. It's a system problem.
Let's find it and fix it.