Bill Colbert

Bill Colbert is the Founder and CEO of Treetop Growth Strategy. When he's not helping clients acquire customers, he's asking for help, with finding his tee shot. Or watching an NBA game.
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Recent Posts

7 Elements to a Well-Optimized Paid Search Marketing Account

Posted by Bill Colbert on Apr 22, 2019 8:22:09 PM

It seems simple but there are a lot of little nuances to a well-optimized Adwords account that's going to deliver roi for your business. I'll take you through them now.

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Components of an Effective Testimonial Video

Posted by Bill Colbert on Jul 23, 2018 10:51:23 AM

A testimonial video is the perfect way to share your customers’ stories with the world. Testimonial videos give your prospects a glimpse into the honest opinion of someone like them and what they think of your business. If you think you’ve done a great job with a particular client, you may ask them to leave you a review on a site like Google or TripAdvisor. These kinds of testimonials are great for snippets of praise and are best used on shorter term projects. If you’ve been working with a client on a big project for several weeks or months, a testimonial video can provide a larger picture from start to finish.

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Topics: Content Marketing Agency, content marketing strategy, Technology

How to do Keyword Research for a Content Marketing Plan

Posted by Bill Colbert on Jul 20, 2018 2:07:16 PM

Keyword research is one of the most valuable and vital aspects of marketing you can do for your company.

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Topics: Content Marketing Agency

How to Use Facebook Live Video for Lead Generation

Posted by Bill Colbert on Jul 19, 2018 10:10:22 AM

Facebook Live is a great tool for marketers and online companies to promote their products and increase brand awareness. Facebook Live combines the excitement of live streaming with the ability to network via social media. It also acts as a great way to catch the interest of your audience through a visual medium and an effect message sharing platform. A great part about using Facebook Live for marketing is that your followers can help create brand awareness by sharing your live videos to their friends and family. Facebook Live is also an effective tool for generating leads. Here are five ways that you can start using Facebook Live videos today to boost your lead generation efforts.

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Topics: Customer Acquisition

How to Use In-Person Events To Drive New Customer Activations

Posted by Bill Colbert on Jul 18, 2018 9:37:41 AM

Even in the digital technology-driven age we live in, there is still a place for in-person marketing. Whether it’s a networking event, an industry conference, or a trade show, in-person events are a great opportunity to increase brand awareness and drive new customer activations. When you’re at an in-person event, there is an art to taking off your salesperson hat and connecting with your customers on a human level. This is something that is more difficult to do through online avenues like email and social media. Taking advantage of being present at in-person events and using your people skills to generate meaningful connections can lead to an increase in new customers. The key to creating a successful lead generation strategy is to be prepared for all three stages of the event—before, during, and after.

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Facebook Lead Generation for Gyms & Health Clubs

Posted by Bill Colbert on Jul 17, 2018 11:47:02 AM

Lead generation should be an essential part of your health club’s marketing strategy. By generating leads, you can start marketing towards an audience that has shown interest in your club. Facebook lead generation can mean higher conversion rates and increased sales for your gym. But how do you do it? There are many avenues to go down when it comes to lead generation, but Facebook’s user friendly backend has made lead generation accessible to even the most unexperienced gym owners. Keep reading for tips on creating successful Facebook lead generation campaigns.

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Setting Up Your Facebook Campaign

Posted by Bill Colbert on Jul 16, 2018 10:54:32 AM

Facebook campaigns are a great way to up your company’s marketing strategy and expand the reach of your brand. While they may seem simple to do, Facebook Campaigns involve a lot of different steps and planning in order to be successful. Below we outline what you need to focus on in order to set up your Facebook Campaign and create a winning marketing strategy.

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How to Come Up with a Content Marketing Plan

Posted by Bill Colbert on Jul 12, 2018 10:50:40 AM

Content marketing plans are an essential piece of developing your marketing strategy, setting goals, and helping your business grow.

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Topics: Content Marketing Agency, content marketing strategy

B2B Facebook Marketing: How to Create Leads While Building Your Brand

Posted by Bill Colbert on Apr 26, 2017 3:09:46 PM

Generating leads for your sales team, increasing organic search traffic and building brand awareness should be as easy as taking a Sunday stroll with Ty Webb.

It can be hard to build a brand when you're concentrated on generating more leads to make the sales team happy.

However, if you're a B2B company who wants to do b2b facebook marketing, the two definitely don't have to be mutually exclusive.

You can create an amazing brand your customer's know and love while generating leads at the same time.

What's more, you can even do it with a single ad unit.

Don't believe me? I'll show you how. In this article, I'll review how to optimize ad campaigns to generate leads, build brand awareness and deliver value early in the purchase funnel.

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Topics: b2b lead generation, Facebook Ads

Facebook Marketing: How to Use Pixels to Convert More B2B Prospects

Posted by Bill Colbert on Mar 2, 2017 8:14:15 AM

Facebook is a powerful (the most powerful?) advertising platform with over a billion daily active users. A billion daily active users. Roughly 1/6th of the world's population. It's also a fantastic platform for B2B marketers who need to generate leads.

But we often meet people who say their leads never make it from marketing qualified (MQL) to sales qualified SQL. Why? It could be a number of factors. But if your MQLs are coming from a single initial form submission, free trial, content offer or otherwise, email marketing alone isn't going to cut it. Just think of where you could be and what you could be doing when you're on Facebook and see an ad. You may get a conversion, but what if the new prospect is on a first date and was just killing time waiting for the other person to get out of the bathroom? Chances are they've forgotten about your awesome eBook before it even arrives in your inbox. 

Here we outline a few simple Facebook marketing pixel remarketing tactics you can use to warm up your leads after their initial entry into your system.

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Topics: Facebook Ads




 [Free eBook] Customer Acquisition Strategy

Your customer acquisition strategy should be focused on improving your conversion rate over time to lower your cost per acquisition. More importantly, your cost-per-acquisition (CAC) should be lower proportionately to your forecasted customer lifetime value (LTV) This free guide will show you how we:  

  • Improved our conversion rate by 95%.
  • Found our ideal customer persona.
  • Achieved 12X improvement in inbound appointments for a sales team.

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