Leads are really important, especially when you're a pet detective. Don't let them go to waste with bad lead nurturing.
Just like the immortal character "Beanie", played by Vince Vaughn in Old School, you have to be careful about making sure the right message goes to the right audience. Sometimes you need to use earmuffs. (And not just in Chicago in February.) Here are two b2b lead generation strategies you can use as a B2B or SaaS company when setting up marketing automation workflows.
1 Comment Click here to read/write comments
Topics: b2b lead generation, lead nurturing
|
|
[Free eBook] Customer Acquisition StrategyYour customer acquisition strategy should be focused on improving your conversion rate over time to lower your cost per acquisition. More importantly, your cost-per-acquisition (CAC) should be lower proportionately to your forecasted customer lifetime value (LTV) This free guide will show you how we:
|
