Lead Nurturing 101: How to Improve Conversions By Moving to Activity-Based Nurturing

Posted by Bill Colbert on Nov 15, 2016 10:22:32 PM

Leads are really important, especially when you're a pet detective. Don't let them go to waste with bad lead nurturing.

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Topics: lead nurturing

B2B Lead Generation: How to Segment Your Post-Conversion Marketing Automation

Posted by Bill Colbert on Sep 22, 2016 9:42:56 PM

 

Just like the immortal character "Beanie", played by Vince Vaughn in Old School, you have to be careful about making sure the right message goes to the right audience. Sometimes you need to use earmuffs. (And not just in Chicago in February.) Here are two b2b lead generation strategies you can use as a B2B or SaaS company when setting up marketing automation workflows.

 

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Topics: b2b lead generation, lead nurturing

customer-acquisition-strategy

 

 

 [Free eBook] Customer Acquisition Strategy

Your customer acquisition strategy should be focused on improving your conversion rate over time to lower your cost per acquisition. More importantly, your cost-per-acquisition (CAC) should be lower proportionately to your forecasted customer lifetime value (LTV) This free guide will show you how we:  

  • Improved our conversion rate by 95%.
  • Found our ideal customer persona.
  • Achieved 12X improvement in inbound appointments for a sales team.

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