A marketer's schedule is so jam-packed that coming up with new email designs every day isn't an achievable task.
Leads are really important, especially when you're a pet detective. Don't let them go to waste with bad lead nurturing.
Topics: lead nurturing
Just like the immortal character "Beanie", played by Vince Vaughn in Old School, you have to be careful about making sure the right message goes to the right audience. Sometimes you need to use earmuffs. (And not just in Chicago in February.) Here are two b2b lead generation strategies you can use as a B2B or SaaS company when setting up marketing automation workflows.