Components of an Effective Testimonial Video

Posted by Bill Colbert on Jul 23, 2018 10:51:23 AM

A testimonial video is the perfect way to share your customers’ stories with the world. Testimonial videos give your prospects a glimpse into the honest opinion of someone like them and what they think of your business. If you think you’ve done a great job with a particular client, you may ask them to leave you a review on a site like Google or TripAdvisor. These kinds of testimonials are great for snippets of praise and are best used on shorter term projects. If you’ve been working with a client on a big project for several weeks or months, a testimonial video can provide a larger picture from start to finish.

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Topics: Content Marketing Agency, content marketing strategy, Technology

How to Come Up with a Content Marketing Plan

Posted by Bill Colbert on Jul 12, 2018 10:50:40 AM

Content marketing plans are an essential piece of developing your marketing strategy, setting goals, and helping your business grow.

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Topics: Content Marketing Agency, content marketing strategy

Content Marketing Ideas for Fitness: How to Use Facebook Live to Drive Leads

Posted by Bill Colbert on Jan 24, 2017 8:28:04 PM

There's no shortage of content marketing ideas out in the universe. So many in fact, that focusing on one can cause a paralysis by analysis of sorts unless you have a process to get started.

The commercial fitness equipment industry has an especially wide range of content marketing opportunities. Not only can you create content that's of value for the equipment buyer, but you can also use content to create interest and add value for the end-user. The later can even work to influence the former.

Facebook Live gives the impression that people have to be on live. That's a bit of a misnomer because there is a lot you can do with your newly-created video content. 

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Topics: Facebook Ads, content marketing strategy

Content Marketing Strategy: 3 Steps Anyone Can Use to Create Content

Posted by Bill Colbert on Jan 24, 2017 11:38:44 AM

 

If you wish you had a blog, you're probably not alone. If you feel like you never have time to write, you're definitely not alone. When content marketing isn't your forte, it can be tough to know where to start. Hey - I can't just whip up a financial model for a real estate deal in an hour. We all have our strengths and weaknesses.

I want to outline a simple process anyone can follow to come up with content ideas --interesting content ideas, for their blog or website. There are few other marketing efforts that allow you to attract prospects in so many different ways.

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Topics: content marketing strategy

Content Marketing Strategy: Why Product Demos are Killing Your Sales

Posted by Bill Colbert on Oct 25, 2016 10:19:24 AM

 

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Topics: content marketing strategy

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