Content / Editing · 4 how-tos
Writing, editing, voice
The craft pieces — what separates "AI-shaped" from "indistinguishable from human."
Every standard B2B function, rewritten for the age of AI. Practical, specific, tested across real engagements. Each article comes with a copy-paste Claude prompt you can use today. No fluff, no email gates.
From foundational positioning to tactical execution. Each shows how to use Claude for a specific marketing task.
Prospect research, outreach, prep, proposal writing. End-to-end sales motion guides.
From handoff to retention. The CS motion rebuilt around AI.
Process documentation, vendor work, knowledge management.
Strategic memos, planning, all-hands, board prep. The leadership operating system.
The craft pieces — what separates "AI-shaped" from "indistinguishable from human."