You're all ready to start advertising on Facebook. You've selected the type of ads you want to run. You've thought of a good headline. But you just...need...to...figure out...a great image. There's so many options but, how do I know what works for me? The truth is, you won't. Or, more specifically, you won't know the best option until you test several variations. There are some great, helpful studies to be found about what types of images get the most engagement, but when you're advertising on Facebook, you're going to want to test, test and test again. Not to worry though. I've managed hundreds of thousands of dollars in Facebook advertising spend and have found success with a number of different types of ads. I'm going share with you some Facebook advertising examples that you can take and use to help your SaaS cost per acquisition go as low as possible.
Facebook advertising examples: The straight-into-the-camera single-human image.
This image has worked well for me for two reasons: 1) The girl is pretty far zoomed-in-on. You can clearly see her face. 2) the red and blue colors are eye catching. They contrast nicely with the muted, clear background of the studio setting. When advertising on Facebook, color contrast can have a drastic impact. Tip: What you can do in Photoshop to make the color pop even more is to add an adjustment layer to increase the vibrance, hue, saturation, or sometimes all three.