How to Use Facebook Live Video for Lead Generation

Posted by Bill Colbert on Jul 19, 2018 10:10:22 AM

Facebook Live is a great tool for marketers and online companies to promote their products and increase brand awareness. Facebook Live combines the excitement of live streaming with the ability to network via social media. It also acts as a great way to catch the interest of your audience through a visual medium and an effect message sharing platform. A great part about using Facebook Live for marketing is that your followers can help create brand awareness by sharing your live videos to their friends and family. Facebook Live is also an effective tool for generating leads. Here are five ways that you can start using Facebook Live videos today to boost your lead generation efforts.

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Topics: Customer Acquisition

How To Maximize the ROI of Sending Your Marketing Team to a Conference

Posted by Bill Colbert on Nov 21, 2016 7:54:10 PM

Traveling to a trade show as an attendee has a cost to it. You pay to get in, but you also have travel, hotel, and food costs. To add to that, let's not forget the opportunity cost of time away from whatever else you could be doing. Depending on who you send, it can end up being the younger members of your team struggling to find their way to the next breakout session. Or to the parties that night.

So how do you justify the expenses to yourself or to your boss? Here's the thought process and formula I used recently while attending HubSpot's Inbound conference in Boston. Setting goals beforehand took me out of my comfort zone (in a good way) and sharpened my focus.

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Topics: Customer Acquisition

Customer Acquisition Strategy: How we increased conversions 95% to lower cost per acquisition

Posted by Bill Colbert on Aug 22, 2016 1:18:22 PM


Having a great explainer video can be a critical component to your customer acquisition strategy, particularly with the emergence of video ads on Facebook. But once you sit down and try to create one, it's probably going to take more time than you thought. In this article, I'll explain how a great explainer video was central to our success when I ran marketing at amSTATZ. Hopefully you save some time as you develop your own customer acquisition plan by reading about our keys that I learned from multiple iterations over several months. The first video we produced was done for $0.00. That's right; a member of the customer success team used iMovie to do it all. The video was a great value for what it cost, and converted at 9%, meaning 9% of page visitors would submit their email to start a free trial. But it was 3:11 in length, the footage of the product looked grainy, and the voice over quality wasn't great; you could hear that it wasn't recorded in a real sound studio. The second video brought our email-submission conversion rate to 17%. Now, 9% to 17% may not sound like a lot, but, it's actually huge.

Here's the video that saw the huge jump in conversions:


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Topics: Customer Acquisition




 [Free eBook] Customer Acquisition Strategy

Your customer acquisition strategy should be focused on improving your conversion rate over time to lower your cost per acquisition. More importantly, your cost-per-acquisition (CAC) should be lower proportionately to your forecasted customer lifetime value (LTV) This free guide will show you how we:  

  • Improved our conversion rate by 95%.
  • Found our ideal customer persona.
  • Achieved 12X improvement in inbound appointments for a sales team.

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