Content Optimization: How to Make Your Content Search-Friendly

Posted by Bill Colbert on Apr 29, 2023 11:11:28 PM

Creating search-friendly content is essential if you want your website to rank well in search engine results pages (SERPs). In this article, we’ll show you how to make your content more search-friendly using SEO, keywords, analytics and user experience.

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Topics: Content Marketing Agency, content marketing strategy, Customer Acquisition, SEO, social media

Boost Your Reach: Effective Content Promotion Techniques

Posted by Bill Colbert on Apr 28, 2023 11:33:59 AM

Creating great content is only half the battle. The other half is promoting your content to the right audience at the right time and place. Content promotion is the process of distributing and amplifying your content to increase its visibility, reach and engagement. Content promotion is an essential part of any content strategy, as it can help you:

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Topics: Content Marketing Agency, content marketing strategy, Customer Acquisition, email marketing

HubSpot Onboarding

Posted by Bill Colbert on Jul 7, 2022 1:40:34 AM

HubSpot Plans

HubSpot is one of the most well-known CRM tools. It works globally and has more than 113,000 users. It offers a variety of plans for all kinds of users.

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Topics: Content Marketing Agency, b2b lead generation, Customer Acquisition, HubSpot Onboarding

How to Use Facebook Live Video for Lead Generation

Posted by Bill Colbert on Jul 19, 2018 10:10:22 AM

Facebook Live is a great tool for marketers and online companies to promote their products and increase brand awareness. Facebook Live combines the excitement of live streaming with the ability to network via social media. It also acts as a great way to catch the interest of your audience through a visual medium and an effect message sharing platform. A great part about using Facebook Live for marketing is that your followers can help create brand awareness by sharing your live videos to their friends and family. Facebook Live is also an effective tool for generating leads. Here are five ways that you can start using Facebook Live videos today to boost your lead generation efforts.

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Topics: Customer Acquisition

How To Maximize the ROI of Sending Your Marketing Team to a Conference

Posted by Bill Colbert on Nov 21, 2016 7:54:10 PM

Traveling to a trade show as an attendee has a cost to it. You pay to get in, but you also have travel, hotel, and food costs. To add to that, let's not forget the opportunity cost of time away from whatever else you could be doing. Depending on who you send, it can end up being the younger members of your team struggling to find their way to the next breakout session. Or to the parties that night.

So how do you justify the expenses to yourself or to your boss? Here's the thought process and formula I used recently while attending HubSpot's Inbound conference in Boston. Setting goals beforehand took me out of my comfort zone (in a good way) and sharpened my focus.

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Topics: Customer Acquisition

Customer Acquisition Strategy: How we increased conversions 95% to lower cost per acquisition

Posted by Bill Colbert on Aug 22, 2016 1:18:22 PM


Having a great explainer video can be a critical component to your customer acquisition strategy, particularly with the emergence of video ads on Facebook. But once you sit down and try to create one, it's probably going to take more time than you thought. In this article, I'll explain how a great explainer video was central to our success when I ran marketing at amSTATZ. Hopefully you save some time as you develop your own customer acquisition plan by reading about our keys that I learned from multiple iterations over several months. The first video we produced was done for $0.00. That's right; a member of the customer success team used iMovie to do it all. The video was a great value for what it cost, and converted at 9%, meaning 9% of page visitors would submit their email to start a free trial. But it was 3:11 in length, the footage of the product looked grainy, and the voice over quality wasn't great; you could hear that it wasn't recorded in a real sound studio. The second video brought our email-submission conversion rate to 17%. Now, 9% to 17% may not sound like a lot, but, it's actually huge.

Here's the video that saw the huge jump in conversions:


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Topics: Customer Acquisition


300 to 18,000