B2B Facebook Marketing: How to Create Leads While Building Your Brand

Posted by Bill Colbert on Apr 26, 2017 3:09:46 PM

Generating leads for your sales team, increasing organic search traffic and building brand awareness should be as easy as taking a Sunday stroll with Ty Webb.

It can be hard to build a brand when you're concentrated on generating more leads to make the sales team happy.

However, if you're a B2B company who wants to do b2b facebook marketing, the two definitely don't have to be mutually exclusive.

You can create an amazing brand your customer's know and love while generating leads at the same time.

What's more, you can even do it with a single ad unit.

Don't believe me? I'll show you how. In this article, I'll review how to optimize ad campaigns to generate leads, build brand awareness and deliver value early in the purchase funnel.

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Topics: b2b lead generation, Facebook Ads

B2B Lead Generation: How to Segment Your Post-Conversion Marketing Automation

Posted by Bill Colbert on Sep 22, 2016 9:42:56 PM

 

Just like the immortal character "Beanie", played by Vince Vaughn in Old School, you have to be careful about making sure the right message goes to the right audience. Sometimes you need to use earmuffs. (And not just in Chicago in February.) Here are two b2b lead generation strategies you can use as a B2B or SaaS company when setting up marketing automation workflows.

 

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Topics: b2b lead generation, lead nurturing

customer-acquisition-strategy

 

 

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