How to Use Facebook Live Video for Lead Generation

Posted by Bill Colbert on Jul 19, 2018 10:10:22 AM

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Facebook Live is a great tool for marketers and online companies to promote their products and increase brand awareness. Facebook Live combines the excitement of live streaming with the ability to network via social media. It also acts as a great way to catch the interest of your audience through a visual medium and an effect message sharing platform. A great part about using Facebook Live for marketing is that your followers can help create brand awareness by sharing your live videos to their friends and family. Facebook Live is also an effective tool for generating leads. Here are five ways that you can start using Facebook Live videos today to boost your lead generation efforts.

Create Promotions

If you have more than 50 followers, Facebook Live allows you to create promotion that you can share in your video. This feature gives you the option to promote your company through deals like discounts or free gifts whenever a lead signs up with their email address, or even a competition that gives a follower an award for sharing your video the most times.

Utilize Contact Forms

Facebook Live video gives you the option to include a contact form at the end of your video. This a great way to capture leads in a simple and straightforward manner. If followers are already watching your video, they won’t have to leave the page to fill out the built-in contact form. The ease of Facebook live contact forms means your lead generation rates could skyrocket.

Include Enticing Call to Actions

A call to action in a Facebook Live video is a question or prompt that encourages your viewers to engage and participate in a conversation. Facebook makes it very easy to include a call to action in your videos by including it in your video caption or by talking about it in the video itself. These call to actions drive user engagement and spark conversations in the comment section of your Facebook Live videos. They’re a great way to encourage people to stay and watch the video and give their opinion on something, which in turn can lead to greater brand awareness and lead generation.

Engage with Potential Customers

One of the great features of Facebook Live video is that it allows you to interact with potential customers. With its live feedback option, you can engage with viewers directly. Viewers can ask questions and give input in the comment section of your live video which you have access to in real-time. This allows you to answer your viewers questions and thank them for engaging in the conversation. Engaging with potential customers creates a personal connection with them and makes them feel like your brand really cares about its followers.

Redirect Viewers to Your Website

Within the Facebook Live video there are opportunities to redirect viewers to your website, blog, landing page, or even lead capture form. You can create customized tabs that will help direct viewers to where you want them to go. Things like “Contact us,” Subscribe,” and “Book now,” are all options and great ways to capture leads. You can also mention this in the content of the video itself so people know how to get in contact with you or sign up for more information.

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Facebook Live videos are a great way to generate leads and create connections with your followers. By creating a video with relevant and useful content, your followers will appreciate the fact that you’re taking the time out of your day to connect with them. Using this opportunity to gather leads is simple with the tools and built-in options that Facebook Live provides you.


Topics: Customer Acquisition


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