Composite case studies

What happens when B2B teams actually deploy Claude.

Eleven composite case studies across SaaS, agencies, consulting, healthcare, legal, manufacturing, e-commerce, nonprofit, architecture, and financial services. Each one synthesizes patterns we have seen repeatedly across similar engagements — so the patterns and outcomes are real even when the names and exact numbers are illustrative.

What is a composite case study? A synthesis of patterns we have seen repeatedly across similar engagements. Specific names, numbers, and details are illustrative; the patterns and outcomes reflect real client results. We use composites so we can be specific about what worked without compromising client confidentiality.

All case studies

Browse by industry & outcome

SaaS
70%
less proposal time
12-person SaaS team cut proposal time 70%
B2B SaaS, ~$3M ARR. Proposals dropped from 6-hour drafts to 90-minute reviews; sales cycle compressed 11 days.
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Agency
2.1x
content per writer
B2B marketing agency 2x’d content output
Mid-sized B2B agency rebuilt its content production workflow with Claude. Same headcount, double the throughput.
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Consulting
3.4x
qualified opps per partner
25-person consulting firm rebuilt sales
Boutique strategy firm gave every partner an AI-powered sales motion. Pipeline more than tripled in 6 months.
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Fractional CMO
2.25x
ARR in 18 months
Fractional CMO took startup from $4M to $9M
A B2B SaaS startup hired Treetop as fractional CMO and rebuilt the GTM motion around AI-assisted execution.
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Financial Services
35%
admin time recovered
Finance firm deployed Claude across 4 functions
A regional financial advisory firm rolled out Claude across client comms, research, ops, and compliance.
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Healthcare
12 hrs
physician time/week
3-doctor medical practice recovered 12 hrs/week
Private practice rebuilt its documentation, referral letters, and inbox triage around Claude with proper HIPAA guardrails.
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E-commerce
28%
CAC reduction
DTC brand cut CAC 28% in one quarter
Wellness brand rebuilt its creative testing engine. 4x more concepts tested per week surfaced more winners.
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Legal
2.1x
contracts per attorney
15-lawyer firm doubled contract throughput
Commercial firm rebuilt its drafting and review workflow. Realization rate climbed 11% without quality drop.
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Manufacturing
40%
shorter sales cycle
Mid-market manufacturer closed 40% faster
$35M industrial component maker rebuilt its sales-engineering interface. Quote cycle dropped from 8 days to 2.
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Nonprofit
+45%
YoY fundraising
Regional nonprofit raised 45% more YoY
Human services nonprofit personalized mid-major donor comms and tripled grant submissions.
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Architecture
60%
less proposal time
30-person architecture firm cut proposal time 60%
Mid-sized firm rebuilt its RFP response workflow. Doubled submission volume produced $3.2M in incremental fees.
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