Fractional CRO

Fractional CRO: Revenue Architecture
Without the Full-Time Cost.

A fractional CMO owns marketing. A fractional CRO owns the number — sales pipeline, marketing-to-revenue alignment, CS expansion, and the forecasting model that makes all of it predictable.

Stop Guessing at Your Revenue Ceiling → See Fractional CMO Instead

The Distinction That Matters

CRO Owns the Number.
CMO Owns the Pipeline.

Both matter. But if your company has a revenue problem — not just a marketing problem — you need someone accountable to the full motion from first touch to closed-won to expansion.

Fractional CMO

Marketing-Led Growth

Owns positioning, pipeline generation, brand, content, and demand gen. Accountable to MQL targets, CAC, and campaign ROI. Reports into CEO or COO. Right fit when marketing is the primary gap.

Fractional CRO

Revenue-Led Growth

Owns the full revenue motion — marketing alignment, sales process, CS expansion, and the forecast. Accountable to ARR, NRR, and win rate. Right fit when the gap spans multiple functions or when the CEO is still wearing the revenue hat.

If your sales team is strong but not hitting quota, if marketing and sales blame each other, or if your forecast is a guess — that's a CRO problem, not a marketing problem.

What You Get

The Revenue Architecture
Bill Builds in 90 Days.

Not a strategy deck. Not recommendations. A working revenue system with owners, metrics, and accountability at every stage.

Revenue Diagnostic & Baseline

Weeks 1–2. Full audit of your pipeline, win rates, sales cycle length, lead sources, and handoff processes. You get a clear picture of where revenue is leaking and why — with a prioritized fix list.

GTM Alignment — Marketing to Sales to CS

Weeks 3–5. Redefine your ICP, re-qualify your pipeline stages, establish SLAs between marketing and sales, and build the expansion motion in CS. Everyone's working the same playbook.

Sales Process & Enablement

Weeks 4–7. Rebuild or sharpen your sales motion — discovery framework, demo structure, objection handling, proposal process. Reps stop winging it. New hires ramp 40% faster.

Forecasting Model & Revenue Cadence

Weeks 6–9. Build a forecast you can trust — stage-weighted pipeline, historical conversion by rep and segment, leading indicators. Weekly revenue reviews that actually surface problems early.

Ongoing CRO Leadership

Month 3+. Weekly revenue reviews, pipeline management, rep coaching, quarterly planning. You get CRO-level leadership without the $350K comp package.

Who This Is For

Three Situations Where a
Fractional CRO Changes Everything.

Situation 01

The VP of Sales Who's Burning Out

Your VP Sales is also doing RevOps, marketing strategy, and CS escalations. They're good at sales — not at building a revenue organization. A fractional CRO takes the architecture off their plate so they can close deals.

Situation 02

The CEO Still Wearing the Revenue Hat

You're still the de facto CRO. Every deal goes through you. You know this doesn't scale. A fractional CRO builds the system that lets you step back — with confidence the number still gets hit.

Situation 03

Post-Series A Scaling

You raised. Now you need to 2x or 3x ARR in 18 months. You can't afford to figure out your sales process while the clock is running. A fractional CRO builds the machine at the pace the round demands.

Track Record

38 GTM Systems Built.
$127M+ in Pipeline Generated.

4.2x

Average Revenue Multiple

Across engagements where full revenue architecture was implemented.

Days to Velocity

From kickoff to a working revenue system with real accountability and a forecast you can trust.

$5M–50M

The Right Stage

B2B companies with product-market fit and a revenue motion that needs architecture, not invention.

See Results → All Services → Fractional CMO →

How We Engage

Fractional, Not Part-Time.

Fractional means focused. You get CRO-level thinking applied to your specific revenue problem — not someone splitting attention across 10 clients.

90-Day Build

Revenue Architecture Engagement

Three focused months to diagnose, redesign, and implement your revenue system. Includes 2–3 days/week on-site or embedded availability, weekly executive reviews, and full documentation so your team can own it after.

Ongoing

Fractional CRO Retainer

Monthly engagement for CRO leadership — pipeline reviews, rep coaching, forecast calls, board prep. Typically 8–12 hours/week. Minimum 3-month commitment. Right after the 90-day build or for companies that need ongoing senior revenue leadership.

Get in Touch

Stop Guessing at Your
Revenue Ceiling.

Tell us where you're stuck. We'll tell you whether a fractional CRO is the right move — and what it would look like.

We'll be in touch.

Expect a response within one business day. If you'd like to move faster, book directly at calendar.app.google.

Fractional CRO: Revenue ArchitectureWithout the Full-Time Cost.

CRO Owns the Number.CMO Owns the Pipeline.

The Revenue ArchitectureBill Builds in 90 Days.

Three Situations Where aFractional CRO Changes Everything.

38 GTM Systems Built.$127M+ in Pipeline Generated.