Get CMO-level strategy and execution for a fraction of the cost. We own your GTM architecture, lead your team, and deliver results.
New to the model? Start with What is a fractional CMO for the full primer, or jump to cost benchmarks and timing guidance.
We audit your current positioning, competitive landscape, and revenue model. Then design a scalable, AI-native GTM framework aligned to your business goals. This includes ICP definition, channel prioritization, messaging hierarchy, and a 90-day execution roadmap your team can run from day one.
We work embedded with your marketing, sales, and product teams. We set KPIs, run weekly syncs, and keep everyone aligned to the plan. For teams without a dedicated marketing director, we serve as the direct manager for content, demand gen, and product marketing staff, handling hiring briefs, performance reviews, and agency oversight.
We oversee campaign launches, track conversion metrics, optimize based on data, and iterate. You see traction within weeks, not quarters. Typical deliverables include a live ABM campaign, SEO content calendar, email nurture sequence, and paid channel testing framework, all built in the first 60 days.
Fractional CMO retainers are priced by hours per week and engagement depth. Most B2B companies at the $5M to $30M stage land in the Advisory or Embedded tiers. All engagements start with a 90-day minimum to ensure meaningful traction. See the 2026 fractional pricing guide for a full industry comparison.
| Tier | Hours / Week | Monthly Retainer | Best Fit | Typical Deliverables |
|---|---|---|---|---|
| Strategy Sprint | 4 hrs | $3,500/mo | Pre-revenue or early traction; need a GTM foundation before hiring | ICP definition, positioning brief, channel roadmap, monthly review call |
| Advisory | 8 hrs | $5,500/mo | $2M to $10M ARR; existing marketing team needs senior strategic direction | Weekly syncs, campaign direction, funnel audit, hiring briefs, board-level marketing narrative |
| Embedded | 15 hrs | $9,500/mo | $10M to $30M ARR; fractional CMO serves as de facto marketing lead | Team management, full GTM ownership, ABM campaigns, AI tooling rollout, pipeline reporting |
| Full-Coverage | 20+ hrs | $14,000/mo | Post-Series A or Series B; interim CMO while full-time search is running | Everything in Embedded plus board presentations, agency management, VP-level hiring, M&A marketing diligence |
Rates shown are representative ranges for 2026. Final pricing depends on company stage, team size, and scope complexity. A full-time CMO at the same level costs $180,000 to $300,000 per year in salary alone, before benefits, equity, and recruiting fees.
Three common options for B2B marketing leadership. Each has a place, but fractional CMO closes the gap between underpowered agency retainers and the cost and timeline of a full-time hire.
| Factor | Fractional CMO | Full-Time CMO | Marketing Agency |
|---|---|---|---|
| Annual cost | $42K to $168K | $200K to $350K+ | $60K to $180K |
| Time to start | 1 to 2 weeks | 3 to 6 months (search + notice) | 2 to 4 weeks |
| Strategic ownership | Full ownership | Full ownership | Executes, does not own strategy |
| Manages your team | Yes | Yes | No |
| GTM architecture | Core deliverable | Depends on background | Rarely included |
| AI-native tooling | Built in | Varies by hire | Varies by agency |
| Equity / benefits cost | None | 0.25% to 1.5% equity + full benefits | None |
| Flexibility to scale hours | Yes, month to month | Fixed salary regardless of need | Scope change process required |
Full CMO salary is $180K to $300K+. Fractional costs 40 to 60% less while you get someone with a proven track record.
You get battle-tested GTM frameworks from someone who's scaled multiple B2B revenue engines. No ramp-up time, immediate impact.
Increase hours during product launches or campaigns. Scale back once the system is running. No long-term overhead commitment.
Product-market fit is proven. Sales is strong. You need CMO-level marketing strategy to accelerate growth without adding fixed cost.
You're hiring fast and need a strategic voice in the room. Fractional CMO provides direction without the VP salary expense at this stage.
Entering a new segment, new geo, or new use case. You need GTM architecture fast. We architect it, your team executes it.
We architect your GTM around AI tooling: Claude for content, lead scoring, and sales playbooks. This reduces campaign cycle time, improves targeting precision, and scales your team's output without adding headcount.
AI-powered lead scoring and account mapping. Know who to target before you spend on ads.
AI generates copy, subject lines, and landing page variations. Test at scale with minimal manual effort.
Answer these quick questions to see if fractional CMO leadership is the right next step for your team.
If you checked 3 or more, let's talk.
Book a Strategy CallBook a 30-minute call with Bill to walk through your situation and what a fractional engagement would look like. Or start with the $1,500 AI Audit for a written roadmap.
Thirty minutes, no pitch deck. We'll look at where your revenue motion stands today and map what an AI-native overhaul would realistically involve.
30-minute call · No pitch deck · An honest look at your revenue motion