8 Marketing Workflows The workflows. With the prompts.
These work best inside a Claude Project with your company context loaded. But they'll produce useful output even without that setup — just add context inline.
Workflow 01 Content Strategy
Claude builds a quarter's worth of content themes, angles, and formats from a single strategy input. Not a random list of blog ideas — a structured content plan tied to your ICP's questions and your business goals.
Example Prompt Build a Q3 content strategy for [Company].
Context:
- What we do: [description]
- ICP: [who we're marketing to]
- Business goal this quarter: [pipeline, brand, retention, etc.]
- Our POV / what we believe: [your differentiated perspective]
- Competitors we're up against: [2–3 names]
Give me:
1. 3 content themes that connect our POV to our ICP's real questions
2. For each theme: 4 specific article/post angles
3. Recommended format mix (blog, LinkedIn, email, video, etc.) with rationale
4. One "anchor" piece that every other piece ladders up to
5. What we should NOT write about (and why)
Workflow 02 Blog Post Drafting
Claude drafts a full 1,200–1,800 word blog post from an outline or brief. The output needs editing — but it's 80% there, written in your brand voice, with your positioning embedded. This workflow alone reclaims 3–4 hours per post.
Example Prompt Write a 1,400-word blog post for [Company] on the topic: "[Post Title]"
Target reader: [ICP description]
Their question this post answers: [specific question]
Our POV: [what we believe that others don't]
Key argument: [what we want them to walk away knowing]
Tone: direct, practitioner, no fluff — like a founder explaining this to a peer
Include: one specific example, one comparison or contrast, one actionable takeaway
Do NOT: use buzzwords like "leverage," "synergy," "game-changer." Don't start with a rhetorical question. Don't end with "the future of X is Y."
Format: H1, intro, 3–4 H2 sections, conclusion with clear next step.
Workflow 03 Email Sequences
Nurture sequences, onboarding sequences, re-engagement campaigns — Claude writes them all from a brief. The prompts below produce sequences that don't feel like they were written by a committee.
Example Prompt Write a 5-email nurture sequence for [Company].
Audience: [describe who these leads are — where they came from, what they expressed interest in]
Goal: get them to [desired action — book a call, start a trial, etc.]
Tone: [warm/direct/educational — pick one]
Email 1 (Day 0): Welcome + deliver on the promise that got them on the list
Email 2 (Day 3): Teach them something genuinely useful — no pitch
Email 3 (Day 7): Social proof — customer story or result (can be brief)
Email 4 (Day 12): Address the most common objection to working with us
Email 5 (Day 18): Direct ask with easy out
Rules: Subject lines under 9 words. No "just checking in." No fake urgency. Each email under 150 words.
Workflow 04 Ad Copy Variations
For any paid campaign, Claude generates 10–15 copy variations in minutes — different hooks, angles, and CTAs — so you can test what resonates without burning a week on creative.
Example Prompt Write 10 LinkedIn ad variations for [Company] targeting [audience].
Product/offer: [what we're promoting]
Primary benefit: [the most compelling thing about it]
Secondary benefit: [supporting benefit]
For each ad, give me:
- Headline (under 8 words)
- Body copy (under 120 words)
- CTA (3–5 words)
Use 5 different angles across the 10:
1. Pain-first (lead with the problem)
2. Outcome-first (lead with the result)
3. Skeptic-facing (acknowledge doubt, then resolve it)
4. Social proof (lead with who else has done this)
5. Specificity (lead with a number, stat, or timeframe)
Two variations per angle. No exclamation points. No questions in headlines.
Workflow 05 SEO Content Briefs
Claude produces a full SEO content brief — target keyword, intent analysis, outline, internal links, and semantic keywords — in 20 minutes. Writers can start producing from it immediately.
Example Prompt Create an SEO content brief for the keyword: "[target keyword]"
Our site: [company URL and description]
Our ICP: [who we're writing for]
Business goal for this piece: [rank for this keyword / drive X type of leads]
Brief should include:
1. Search intent analysis — what is the person actually looking for?
2. Recommended article title and H1
3. Recommended article structure (H2s and H3s with one-line descriptions)
4. 10 semantically related terms to naturally include
5. What the top 3 ranking articles are missing (opportunities to be better)
6. Recommended word count and format
7. Internal linking suggestions (what other content on our site should this link to?)
8. CTA recommendation at the end of the piece
Workflow 06 Social Calendar
Claude builds a two-week LinkedIn content calendar from a single brief — with post copy, format, and timing rationale for each. A 30-minute input produces what used to take a full afternoon.
Example Prompt Build a 2-week LinkedIn content calendar for [Name/Company].
Context:
- Who I am/what we do: [description]
- Audience: [who follows us]
- Content goals: [build trust / drive traffic / generate leads / thought leadership]
- Topics I want to cover this month: [list 3–5]
- My posting voice: [adjectives — direct, warm, data-driven, etc.]
For each of 10 posts:
- Day and format (text post, carousel, short video script, image with caption)
- Post copy (ready to publish, light editing only)
- Rationale (why this format for this content)
Vary the content type. Don't make every post a listicle. Include at least 2 posts that are just direct opinions — no tips, no frameworks.
Workflow 07 Competitive Analysis
Claude synthesizes competitive intelligence into a structured analysis — positioning gaps, messaging patterns, and where your competitors are vulnerable. Feed it their website copy, G2 reviews, and press releases for the best output.
Example Prompt Analyze our competitive landscape. Here's what I've gathered:
Our positioning: [your current positioning]
Competitor 1 — [Name]:
[paste their homepage headline, tagline, key messaging, any customer reviews]
Competitor 2 — [Name]:
[same]
Competitor 3 — [Name]:
[same]
Give me:
1. Where all three competitors are saying the same thing (the crowded positioning)
2. Where each one is vulnerable (what they're not saying or not credibly saying)
3. The messaging gap we could own that none of them are claiming
4. 3 positioning angles we should test based on this analysis
5. What words/phrases we should avoid because our competitors have already claimed them
Workflow 08 Campaign Reporting Summaries
Drop your campaign metrics into Claude and get a clean narrative summary — what worked, what didn't, and what to do differently next time. Makes reporting faster and more useful than a spreadsheet full of numbers.
Example Prompt Write a campaign performance summary for [Campaign Name] — [Month/Quarter].
Here are the metrics:
[paste your raw metrics — impressions, clicks, CTR, conversions, cost, etc.]
Campaign goal: [what we were trying to achieve]
Hypothesis going in: [what we thought would work]
Give me:
1. A 2-sentence executive summary (what happened)
2. What worked and why (specific, not vague)
3. What underperformed and likely why
4. The one thing we should do differently in the next campaign
5. A recommendation for budget allocation next time (more/less on each channel)
Write this for an audience of executives who won't read a wall of numbers. Lead with insight, not data.