Free calculator · 60 seconds

Marketing team capacity calculator.

Compare three scenarios side by side: your current capacity, your AI-enabled capacity (same team), and your capacity after hiring one more person. Tells you which move actually adds output — and what it costs.

Your team today
Full-time-equivalent people on the marketing team
5
Count substantive output: blog posts, emails, ads, landing pages, social campaigns. Each counts as 1.
12 pieces
Salary + benefits + overhead. Typical mid-market: $90K-$140K
$110K
Capacity comparison
Today
Current capacity
12
pieces per month
Team size5 FTE
Annual team cost$550K
Cost per piece$3,819
AI overhead
Setup timen/a
AI-enabled
Same team + AI
30
pieces per month
Team size5 FTE
Annual team cost$550K
AI cost (year 1)$8K
Cost per piece$1,551
Setup time4-6 weeks
Alternative
Hire one more person
14
pieces per month
Team size6 FTE
Annual team cost$660K
Marginal cost+$110K
Cost per piece$3,929
Onboarding time~90 days

AI is the clear win for this team

How the math works

What\'s behind the calculation

Current capacity uses your reported monthly output as baseline.

AI-enabled capacity applies a 2.5x multiplier (the typical lift from properly-implemented AI workflows: first-draft work compresses 4-5x while editorial work stays roughly the same, blending to ~2.5x overall output gain). AI cost assumes Claude Team ($30/seat × team size × 12 months) plus a one-time $3,500 implementation engagement.

Hire-one-more capacity applies a 1.15x output multiplier (a new mid-level hire produces about 15% of team output once ramped, accounting for coordination overhead and ramp time).

For the deeper version of why AI usually wins this comparison see how to scale marketing without hiring.

Related

Related resources

Want this set up for your team?
Implementation: $3,500 fixed. Typical capture is what the calculator above models.
See Implementation → Start with an Audit