The full report below is a real example of the format, depth, and tone every AI CMO Starter Report ships with. Nothing is abbreviated. This is exactly what lands in your inbox, built for your business instead.
The company below, "Fieldline," is fictional, built to illustrate the report format. Your real report uses live Ahrefs data pulled for your actual domain and the competitors you name.
Fieldline sits well behind both named competitors on organic authority. DispatchPro has the strongest position: a Domain Rating of 41 built almost entirely on integration documentation and a widely-linked "field service glossary" that ranks for dozens of definitional terms. RouteWorks is weaker on authority (DR 33) but wins on volume, publishing 4 to 6 blog posts a week, mostly thin, templated city-and-trade combinations ("HVAC dispatch software in Austin").
Neither competitor has a strong answer for mid-size contractors specifically. DispatchPro's content skews enterprise (500+ technician fleets). RouteWorks skews solo-operator. The 10 to 40 technician range is uncontested by either. That is your opening, and it matches who you told me you actually sell to.
Five terms worth building toward this quarter, ranked by how winnable they are right now:
Right now Fieldline's site reads like a feature list. Neither competitor has claimed the "built for the contractor who's outgrown a whiteboard and a group chat, but isn't ready for enterprise software" position, and that is exactly the gap in the market the data shows. Lead with operator language, not category language: fewer "AI-powered dispatch optimization," more "stop double-booking your Tuesday."
Stop competing on integration count. DispatchPro will always win that argument since they have three more years of partnerships. Compete on time-to-value instead: how fast a 15-person crew is fully running on Fieldline, start to finish.
Month 1: Ship the mid-size contractor landing page and the RouteWorks comparison page. Start outreach for the 3 customer case studies.
Month 2: Publish 4 supporting pages in the contractor hub cluster. Get at least 1 case study live. Start building the "drive time" conversion page.
Month 3: Push the hub toward page-one rankings with internal linking and outreach. Add the second and third case studies. Reassess keyword position and adjust the next quarter's targets based on what actually moved.
If I were sitting across the table from you this week, I would tell you to stop writing more feature pages and go get one real customer on the phone for a case study. You have no third-party proof anywhere on the site right now, and that is a bigger conversion problem than any keyword gap. Do that this week. Start the contractor hub pages next week, once the case study is in motion.