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eBook: How to Create Buyer Personas for Your Business


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Better Marketing Starts with Great Buyer Personas.

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you create buyer personas from scratch?

Our free eBook will help you easily organize your research and create buyer personas for your business.

This eBook includes tips for:

  • Asking the right questions during interviews
  • Formatting your persona research in a compelling way
  • Presenting your new, finalized buyer personas to your company
  • Using your buyer personas for segmentation, content mapping and lead nurturing