Facebook serves users content produced by their friends, family and brands. In between videos, blog posts, status updates and baby photos, go paid advertisements. These can come in several forms and are constantly evolving.
Facebook divides their advertising units by a buyer's purchase path. Ad options are broken into awareness, consideration and conversion categories. Within those three groups, you can select a "get" like, "promote your page, "get video views" or "claim an offer."
The best way to advertise on Facebook depends on your business objectives. Many businesses are similar, but no two businesses are exactly the same. Book a customer acquisition coaching session to better understand the opportunities you have available to you.
Facebook ads absolutely work for B2B lead generation. But, success will vary, depending on your specific market and buyer persona. The best way to figure out if Facebook ads will work for B2B lead generation is to develop proper buyer personas before you begin a b2b lead generation campaign.