We don't just throw blog posts together with a few key words scattered throughout. No, see, your customers are not idiots and if you're going to earn their business, it's going to take a quality piece of content that adds value. There are no shortcuts.
Inbound content marketing isn't rocket science. But being a great content marketing agency requires more than just blog content for keywords. Once we understand who your customers are, we develop types of content that they will actually find interesting. When your brand adds value at each point of contact with a prospect, your brand ends up acquiring more customers. Pretty simple, right?
It's not enough to simply produce an eBook that gets a lot of downloads. How often do those downloads download something else? At what rate do they book a free coaching session after an initial download? What blog posting lead to the most conversions of your ecommerce? The best pieces of content are an art and science.
There are a lot of variables that drive the results in a lead generation campaign. And when you're promoting content as part of your social media marketing strategy, you want to make sure all variables are accounted for. We go to great lengths to conduct each campaign like a science experiment, so you get better results, more quickly.