Treetop Growth strategy
AI-Native Go-To-Market Leadership for Serious Brands
I help companies transform their growth strategies by blending proven GTM leadership with the speed and power of AI.
Why This Training?
Go-to-Market Has Fundamentally Changed.
Traditional sales and marketing processes no longer keep pace with how customers buy, how teams operate, or how AI reshapes workflows.I partner with founders, executives, and growth teams to design AI-native GTM systems that drive efficiency, scalability, and results.
What I Bring
Practical Experience. Proven Growth.
I’ve led growth for consumer brands, SaaS startups, and global enterprises. My experience spans:Building and scaling AI-native SaaS (FitCopilot)Driving growth at Factor Meals (acquired by HelloFresh)Leading campaigns at Leo Burnett for Fortune 500 brandsLaunching and scaling El Quetzal Coffee Co. into global markets
Who I Work With
Tailor Made for Founders and Growth Leaders
Whether you’re a startup finding product-market fit or a mature brand modernizing your GTM motion, I help you:Position your company for the AI eraDesign scalable growth systemsLead teams through change and adoption
My Approach
30 Days to a Modern GTM Engine
- Diagnose your GTM gaps- Deploy AI-native processes and playbooks- Train and enable your team for adoption- Deliver measurable outcomes in the first month
MEET YOUR GUIDE: BILL COLBERT
Your Gen Ai Guide
3x Founder, 4x CMO. Dad, Husband, Coach, Angel Investor.
The next decade will revolutionize work more than the past 100 years combined. I’ve seen brilliant minds struggle to adapt—and now, we have a chance to lead the change with generative AI, agents, and a whole new Web3 world. Join me in embracing this thrilling future.
My background
